Helping Australian Startups, Scaleups and SMEs to Innovate, Win Customers, Secure Partners and Expand Internationally

I work directly with business owners, startup founders, C-Suite and emerging technology companies to help them grow, enter new markets, and build commercial momentum.
With 15+ years in business development, innovation, and government, I specialise in APAC (India, Singapore, Southeast Asia) expansion, strategic partnerships, and hands-on sales execution.

Trusted by companies including:

  • Matter

    Water Tech & IoT

    Helped develop the APAC strategy, built international partnerships, represented the business on multiple trade missions, and opened new commercial pathways across India and Singapore.

    Results: Strong industry traction, new relationships with corporates and utilities, and strengthened export positioning.

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  • Eldridge Fresh Organics

    AgTech Digital Twin

    Led project management of an AI-driven greenhouse digital twin funded by PIRSA. Represented the business with government, industry, and AMCHAM.

    Results: Successful delivery and ongoing influence on future digital farming projects.

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  • Hubble

    Climate Tech Strategy

    Provided strategic BD and pricing support. Accelerated connections with councils, improved government penetration, and supported engagement in Dubai during COP28.

    Results: New opportunities in councils & international partnerships.

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  • Vsky

    Digital Transformation & E-Commerce Growth

    Enabled a full digital transformation across quoting, scheduling, and online sales. Led the redevelopment of the e-commerce store, improved conversion pathways, guided content and SEO strategy, and aligned Google Ads, Merchant Centre, and ServiceM8 to create a unified sales funnel.

    Results: Increased form enquiries, improved online visibility, stronger customer acquisition pathways, and a scalable foundation for future e-commerce sales.

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What People Are Saying

“Rhys was instrumental in helping us connect with customers and partners — from councils across Australia to conversations in the Middle East during COP28. He created genuine traction for our business.”

— Marco Salinas, Cofounder & CEO, Hubble

“Rhys demonstrated solid leadership, managed our AI-driven project through complex challenges, and built strong relationships with stakeholders and government. His support continues to benefit us well beyond the project.”

— Shane Eldridge, Managing Director, Eldridge Fresh Organics

“Rhys’s expertise has had a significant impact on our business. His approach to strategy helped us refine our operations and accelerate expansion into new markets. He is one of the best networkers I have met.”

— Len Luxford, Managing Director, Matter

“Rhys consistently demonstrates professionalism and a genuine commitment to fostering innovation and entrepreneurship. His clear, practical and strategic advice has been greatly appreciated by both students and faculty.”

— Dr. Manjula Dissanayake, Academic Director – ThincLab, University of Adelaide

Export & International Expansion

Helping Australian tech companies enter India, Singapore and Southeast Asia through local partner networks, corporate relationships, and market insights.

  • • APAC market entry strategy
    • On-the-ground representation
    • Partner selection (corporate / utility / council / distributor)
    • Pricing & localisation strategy
    • Trade mission preparation
    • Meeting representation + follow-up

Fractional Business Development

Senior-level BD support without the overhead of a full-time hire. I work alongside founders to open doors, build pipelines, secure meetings, and convert opportunities into real commercial wins.

  • • BD strategy & execution
    • Lead generation & early conversations
    • CRM + sales systems
    • Partnership building
    • Coaching founders on sales and positioning

Investment Readiness & Commercialisation

Supporting founders with the strategy and materials needed to attract investors, grants and commercial partners.

  • • Pitch decks & value propositions
    • Business model refinement
    • Grant strategy & project design
    • Commercialisation roadmaps

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